Watch marketers for Ford, Mitsubishi and Cars.com join Automotive News Publisher Jason Stein and Derek Baker, consumer markets partner at PwC, to discuss the importance of advertising during a crisis, and whether traditional strategies may change.
Speakers:
Jason Stein, Publisher, Automotive News
Derek Baker, Partner, Consumer Markets, PwC
Dean Evans, Executive Vice President, Cars.com
Kimberley Gardiner, Vice President & Chief Marketing Officer, Mitsubishi Motors North America
Matt VanDyke, Director, U.S. Marketing, Ford Motor Company
This conversation was originally broadcast on June 4, 2020 at 11am EDT as part of our Congress Conversations series.
