How did we get to this point? Until now, dealers have had zero ability to supply customers with frictionless, forward-thinking insurance coverage. They are unable to offer insurance for simple sales and leases. Dealerships offer service contracts for things such as wheel protection and dent removal. But consumers walking into dealerships looking to buy or lease a vehicle need to have a separate conversation outside the dealerships to get insurance.
Organizing insurance is often an afterthought that results in a painful realization of added cost. There's an opportunity for dealerships to build an insurance component into checkout, enabling customers to shop for a great rate on-site and allow dealerships to lock in financing on the spot. Essentially, dealers would hit one button to send all vehicle, credit and payment info, and customers would walk out the door with seamless coverage. The goal? Negotiating insurance instantly to reduce the time spent at dealerships and improve the car-buying experience, keeping customers coming back.
I know what you're thinking: "Aren't there legal barriers to providing such services?" Rest assured, these barriers are removed because the dealer isn't acting as the agent. The consumer would be signing a separate agreement with payment terms outside of the vehicle purchase, which is no different from a dealer giving up operational space in the dealership to house an insurance agent.