The Internet of Things revolution is powered by a combination of connectivity, sensing and intelligence, enabling formerly dumb "things" such as vehicles to understand and respond to their environment, driving improvements in efficiency and safety.
The widespread adoption of connectivity, sensing and intelligence in millions of vehicles not only helps to make them individually safer and more efficient, but it also has the secondary effect of generating huge volumes of connected-car datasets, providing insight on road and road-adjacent situations wherever connected cars are driven.
In the last few years, automakers have become wise to this largely untapped opportunity, and a range of companies that offer data ingestion platforms and marketplaces have emerged, including Otonomo, Here and Wejo. These platforms support automakers by normalizing datasets among brands, enriching them with location context and facilitating access to a wide range of customers — typically road-focused or road-adjacent companies with problems that can be solved through access to the insights that connected vehicles can provide.