The pandemic accelerated dealerships' use of technology to interact with customers, sell vehicles — and interview employees.
What started by circumstance to avoid in-person meetings at the height of the pandemic last year has evolved into a preference for some dealership hiring managers, who want to evaluate job candidates' ability to navigate the increasingly digital demands of the position they're seeking.
To recruit the best applicants, dealerships need to show that they're as tech-savvy as the candidates they want to interview, Anil Harjani, senior vice president of product and growth for dealership technology recruitment company Hireology, told me. That, he says, has become even more important now that dealerships are competing with companies outside of auto retail for the pool of available workers.
Some dealership managers told me they look for how quickly candidates respond to messages during the hiring process as a proxy for how fast they might respond to a customer on a real-world car deal, to avoid losing that customer to a competing store.