COVID-19 has changed our world forever. Containing the coronavirus and producing a vaccine will not immediately lift the economy, nor will ending quarantines and travel restrictions automatically return demand to previous levels. However, the American spirit of dogged resilience and fortitude, in spite of the odds, is at play in many sectors of the economy.
The automotive industry is at the forefront of an economic recovery that is well underway. Vehicle sales have risen throughout the year, with third-quarter volume 36 percent higher than that of the second quarter. These results, in the face of the pandemic, far exceed all projections and are testimony to the resilience of American business and specifically the American auto dealer.
As reported in Automotive News ("Dealers are fortified for 2nd wave of COVID," Nov. 23), Rhett Ricart, chairman of the National Automobile Dealers Association, commented that "Dealers have been resilient through this unpredictability, and dealers will continue to adapt to whatever is thrown at them." He continued, "Dealers are not only essential, but we've been critical."