The secret is out. The path to a stronger bottom line goes through your service department.
Fixed operations is becoming the center of attention. Today, a higher percentage of a dealership's profit comes post-sale. With inventory shortages and supply chain issues affecting most automotive manufacturers, a dealership's bottom line relies heavily on a company's service and parts business. Which begs the question: Why are service business development agents not viewed as critically important as sales BDC agents?
The simple answer is dealerships often don't structure their service business development centers to be effective at handling diverse customer scenarios. Often, these representatives are treated more like receptionists with minimal responsibility in scheduling service appointments. A missed opportunity, to be sure. Dealerships must change this mentality to better compete in today's omnichannel world. Every touch point is another opportunity, and service is certainly no exception.
The time is NOW for dealerships to create their own service development center.