I have little doubt that Koji Sato, the next CEO of Toyota Motor Corp., will move the automaker in a different direction — or at the very least, at a slightly different pace — than his predecessor, Akio Toyoda, when it comes to battery electric vehicles.
The question is: Should he? The investor community and EV promoters (whom some call EVangelists, which is a fabulously rich descriptor) certainly believe so. I'm not so sure, however — let me tell you why.
During a conversation onstage at the J.D. Power Auto Summit at the NADA Show in Dallas last month, Toyota sales head Jack Hollis leaned forward, cupped his outstretched hands together as though he were capturing rainwater and explained his company's somewhat controversial EV strategy in a different way.