Jeff Bezos is fond of declaring it's still "Day 1" for Amazon. Staying in "Day 1" means you can do more for your customers — it requires you to experiment patiently, accept failures and double down when you see customer delight.
Why is this relevant? In a July 13 editorial, "Subscriptions don't pay off but worth the try," Automotive News called time on vehicle subscriptions, stating, "The early results from the Great Auto Subscription Experiment are in, and ... they've been canceled."
At Clutch and Cox Automotive, we couldn't disagree more with this statement. After years of delivering customer delight, we're convinced there is scope for correctly designed vehicle subscription offerings and new services for vehicle owners that use the same technologies. In short, the Great Auto Subscription Experiment is far from over.
While some consumers enjoy the car-buying process, many tell us they are frustrated by it. Some enjoy maintaining their vehicles, but others see it as a hassle. And most either take on a new car payment with care or just try not to think about it. What if there was a more integrated solution to address all of these concerns?