According to the EPA, almost 30 percent of greenhouse gas emissions come from transportation, and more than half of those come from personal vehicles. One of the most impactful ways customers can lower their carbon footprint is from behind the wheel, but there are numerous factors that make sustainable car-shopping more confusing than it should be.
As a new era of car-buying dawns, especially amid a national microchip and staffing shortage, dealers can — and should — step up and educate customers about how to more sustainably buy a car.
Most environmentally minded customers want to know: "Are electric vehicles really better for the planet?" The simplest answer is, unsurprisingly, yes. A recent study found that driving EVs, like Teslas, reduces the greenhouse gases relative to the average gasoline-powered vehicle in over 95 percent of the world even after accounting for the environmental impact of manufacturing EVs and the fossil fuels used to generate electricity.
That said, the reduction in greenhouse gases from EVs can change significantly based on four criteria:
1. Where the vehicle is located
2. Its lifetime mileage
3. The type of EV being considered
4. The kind of gasoline-powered car being replaced.
In fact, if these factors don't all line up right, trading in a gasoline-powered clunker for a new EV could actually be worse for the environment. Moving forward, make the strongest pro-EV case to an uncertain buyer by focusing on their location and the miles they expect to drive over the car's lifetime.