Automotive innovations are saving lives. While crash fatalities remain unacceptably high — with about 100 people dying on our roads every day — today's new car models include some of the safest vehicles ever created, in part because of crash-avoidance systems that are proved to yield significant safety benefits. But these systems aren't valuable if they aren't on vehicles. Too often, this happens when buyers are presented a false choice between safety and affordability.
Research by Consumer Reports has found that millions of America's most popular vehicles come off assembly lines every year without lifesaving technology that should be standard. Vehicles with blind-spot warning are estimated to prevent up to 26 percent of fatal lane-change crashes, according to insurance claims data. But these systems come standard on just three of the 15 top-selling 2020 models in the U.S. and are completely unavailable on one of them. Instead, buyers usually must pay about $2,500 extra. Getting blind-spot warning on the Ford F-150 costs over $12,000 above sticker.