We know tire and wheel services are convenience offerings that help keep dealership service customers from drifting away to independent shops. But balancing and rotating tires, fixing flats and selling replacement tires traditionally yield little to no fixed ops profit.
It doesn't have to be that way.
Tire and wheel services can — and should — be profit centers at most stores. But, as with most revenue-boosting fixed ops strategies, increasing profits from these services takes investment in modern, automated equipment and a commitment to establish processes that service advisers and techs follow 100 percent of the time.
Here's one reason why fixed ops directors should give investing in a state-of-the-art tire shop serious consideration: In the electric vehicle era, selling a customer a set of new tires and a four-wheel alignment may consistently be the highest-dollar repair ticket a shop writes other than body work.
With each announcement of an automaker's lineup going full electric, tire and wheel services, I believe, become even more important because EVs require far less maintenance than internal combustion vehicles.