Whether it's the only option or the preferred choice for customers, the shift to digital auto sales is coming fast — ready or not. However, the speedy digital transition we're experiencing has been happening gradually for years, and the dealers who do it right in the next few months could be well-positioned to succeed in the long term.
For years, dealership departments have operated in silos, sometimes leading co-workers to compete with each other instead of with the store across the street. Now, many dealerships are running with multitasking skeleton crews, and this streamlined sales process is appreciated by many customers who prefer dealing with just one person.
As dealers simplify operations, it's smart to take a closer look at how digital resources can seamlessly link different steps of the sales process through a single point of contact. To successfully update your dealership's approach, be sure to keep the following top of mind.