When it comes to many auto consumers, their biggest frustration is with the dealership finance and insurance department. To help alleviate this annoyance, car dealerships should consider adopting some of the latest technology to speed the process up and make the experience more satisfying.
Research by Cox Automotive shows customers spend, on average, three hours at a dealership when buying a vehicle. Financing the new purchase took longer than expected, customers told Cox.
At the same time, consumers who finance their vehicle purchase at the dealership is dropping, according to a FICO survey.
Here are some ways F&I departments can bring digital tools into the office to improve customers' experience.