I saw a news release some months ago about a franchised dealership group that created a brand for a digital sales tool it was rolling out for used vehicles.
What interested me was the fact that the retailer, Titus-Will Automotive Group, didn't use its established brand name to go to market with its new online platform, which it called CarBreezy. Many dealerships still are locally owned mainstays in their communities, with presumably the kind of brand equity that could make consumers comfortable transacting online with a group they trust. So this seemed novel.
It reminded me of a conversation I had with Alex Perdikis, owner of Koons of Silver Spring in Maryland, who did something similar for sourcing used vehicles. The group converted a vehicle subscription platform, called Inride, into a digital used-vehicle acquisition tool last year.