Let's face it: Any good news in 2020 was welcome. It was a hard road. Yet stories emerged this year that highlighted extraordinary efforts companies throughout the industry took to support local communities.
That should be no surprise. It's emblematic of what happens in the auto industry; When the going gets tough, its people come together to help one another.
What's also emblematic of the auto industry? It's a lot of fun.
Alex Rosenberger knows that. He's the owner of MasterCars, a seller of late-model upscale cars and motorcycles in Granite City, Ill. Having some safe fun in the midst of the coronavirus pandemic was just one of the reasons he and other local business owners along historic Route 66 east of St. Louis created the Kicks on 66 Ultra Car Show and Cruise, hosted in Edwardsville, Ill., in October.
As business owners, they also saw the event as an opportunity to tap into the history of the Mother Road to help the local economy and support the charitable efforts of a local business. Its founder, Randy Gori, was fatally stabbed last January at age 47.
"There is a strong car culture in this area, and Randy was a big part of that," said Rosenberger. "We wanted to remember him and everything he did for this community by tapping into the history of Route 66 to create an event where people could safely have some fun driving and seeing cars while generating economic activity that supported his foundation and the local business community."