Editor's note: An earlier version of this article incorrectly stated that all of Polestar's models will feature an infotainment system completely powered by Google software. The Polestar 1 does not have this technology.
In-car technology continues to make automobiles increasingly connected, meaning automakers are now faced with new challenges to deliver a high-quality user experience similar to mobile phones and tablets.
While nobody can predict the dominant interface to future mobility, there likely will be one device driving interaction with digital mobility services and products: the smartphone. Future success in such a rapidly changing space means no automaker can afford to miss the mark, but some are at risk of doing so.
Unfortunately, this would not be the first time that automakers have failed to compete with emerging technology — remember the car phone?
In general, most consumers do not perceive automotive manufacturers as technology leaders. Infotainment systems — which automakers have invested in heavily — are losing out to tech giants such as Apple and Google, as integration of CarPlay and Android Auto continues to lessen the need for many native features, including voice recognition and navigation.
The first onboard systems running on Google's Android Automotive OS are now being released. Volvo's electrified XC40, Polestar 2 and future Polestar models will feature an infotainment experience powered completely by Google. Falling behind in this area could eliminate the need to develop content offered by infotainment systems and, subsequently, lead to an inability to design them in a way that supports a brand's image.