Picture this: It's Tuesday morning, early in the month. You're down a few cars at your dealership from what you initially hoped to sell by this point in the month. How do you make up the difference? Can your CRM or DMS tell you who is likely to buy, and why?
Ultimately, the answer comes down to the allocation of resources ranging from your sales team's time nurturing leads to dollars invested in marketing. In the car business, we all work hard, but by utilizing behavior prediction technology, your team is empowered to work smart while they work hard by offsetting opportunity costs through increased productivity and more efficient marketing spend.