When times are tough, resilient dealers rely on fixed operations to get them through. It's a fundamental precept of our business, and one we all know well. Through war, terrorist attack and market collapse, fixed ops has kept the lights on and the automotive industry thriving.
But this is different. With the outbreak of COVID-19, we're facing an invisible enemy that's causing the world and the automotive industry tremendous uncertainty. Ask any dealer, manager or employee what their biggest worry is (next to health and safety), and you likely will hear them reflect on the anxiety of the unknown.
Many are asking, "What am I going to do to prepare myself, my co-workers and my dealership to survive this crisis? How should I prepare for the days, weeks and months ahead?"
Right now, it's not about success but rather, survival. Dealers want to stay open; service and parts personnel want to protect their health and their jobs; customers are concerned with their safety and being able to provide for their families.