Advanced driver-assistance systems are touted as today's answer to road safety. The technology is mandated across Europe, as "technical progress in the area of advanced vehicle safety systems [like ADAS] offers new possibilities for reducing [pedestrian and driver] casualty numbers." Meanwhile, regulators in the U.S. plan to address road safety issues with similar advances that prevent distracted driving in privately owned vehicles.
Such regulation could be met with resistance from the average driver. A report assessing drivers' attitudes toward advanced driver-assistance systems found that 70 percent of drivers disable "bothersome" lane-keeping assist and lane-centering systems. Furthermore, a staggering 84 percent of drivers feel that driver-assistance features don't promote safe driving at all and could actually lead to a preventable collision.
Though regulators understand the potential of this technology, drivers haven't bought in — yet. It's clear that advanced driver-assistance systems as currently designed aren't working for consumers. While the industry works to enhance road safety tech to surpass the ability of human drivers, it must also change public perception to ensure users are comfortable — and confident — in fully and semi-autonomous systems. New technologies are enabling manufacturers to move at pace to address critical performance gaps, but consumer education must be brought up to speed to fully unleash the benefits of an autonomous driving future.