SHANGHAI -- Xpeng Inc. said on Monday it had appointed Wang Fengying, the former vice chairman of Great Wall Motor, as the electric vehicle startup's president.
In her new role, Wang will be responsible for Xpeng's product planning, product portfolio management and sales operations, Xpeng said in a statement. She will report to the company's chairman and chief executive officer, He Xiaopeng.
Wang, 52, previously worked in Baoding, Hebei-headquartered Great Wall Motor for over 30 years and is one of the few experienced female leaders in China's automobile industry.
She had also served as the National People's Congress delegate since 2008 and often submitted policy proposals to the central government to improve China's auto industry including encouraging auto chip development and optimizing the utilization of factory output capacity.
Wang joins Xpeng at a time that the EV sector is facing intensifying competition and tensions of a price war after Tesla largely slashed prices for the Model 3 and Model Y vehicles earlier this month.
Xpeng and Huawei-backed EV brand Aito have followed Tesla's move and prices for their best-selling models.