Toyota Motor Co. has become the first Japanese carmaker to provide new mobility services in China with a startup primarily targeting tourists in Hainan.
Toyota established a mobility company in Haikou, the capital of south China’s provincial island of Hainan last week, according to its China subsidiary, Toyota Motor China Investment Co.
It will initially use Toyota brand Camry, Avalon, RAV4 and Highlander vehicles for rental, and Toyota’s Alphard multi-purpose vehicle and the Lexus ES for concierge pickup services.
Going forward, the fleet will expand to include plug-in hybrid and battery electric vehicles.
Hainan is one of China’s most popular tourist destinations. In 2018, the island province attracted more than 76 million tourists, according to Toyota Motor China Investment.