Until recently car shoppers in China seemed to have an insatiate appetite for crossovers, but now they have developed a stronger liking than consumers elsewhere for sedans, according to a survey Nissan Motor Co. published this month.
Among owners of vehicles other than sedans, 84 percent of respondents in China said they would consider a sedan when vehicle shopping next time, higher than the global average of 75 percent, according to the survey conducted for Nissan by market research firm Edelman Intelligence.
The survey results also show that the younger Chinese consumers are, the more likely they would opt for a sedan as their next vehicle.
Among Chinese respondents ages 18 to 34, up to 87 percent said they would opt for sedans, as opposed to 82 percent among those ages 35 to 50.
The survey covers vehicle owners ages 18 to 65 in 10 countries. In addition to China, the countries are the United States, Canada, Mexico, Brazil, Argentina, Australia, Malaysia, Thailand and United Arab Emirates.
Based on the survey results, Nissan will introduce more sedan models to meet the needs of young Chinese consumers, the company said.
The Japanese brand believes sedans have played a key role in enabling it to gain market share in China this year.
For the first half of the year, sales of Dongfeng Nissan, Nissan’s passenger vehicle joint venture with Dongfeng Motor Group, slid 1.8 percent year on year to 592,310 while the overall new-vehicle market in China contracted 14 percent.
Sedans generated more than half of the partnership’s sales for the period, Nissan noted.