China’s largest light-truck maker, Great Wall Motor Co., is presenting a concept SUV under its premium Wey brand and state-owned automaker China FAW Group is introducing a sports car from its Hongqi limousine marque this week at the Frankfurt auto show.
Great Wall said it will also lay out plans to introduce the Wey brand globally.
In addition, Great Wall's four parts subsidiaries that supply powertrains, electric-vehicle batteries, automotive lighting, and interiors and exteriors will take part in the show with major displays, the company said.
The Hongqi-badged sports car to be introduced at the show was created by FAW’s design team led by Giles Taylor, former design director of Rolls-Royce Motors. Taylor joined FAW in 2018 as a vice president responsible for Hongqi’s design and styling.
Hongqi, meaning “red flag” in Chinese, was created in 1958 as a limousine brand for government agencies. The brand started selling full-size and compact sedans to private customers in the late 1980s.
Additional details about the Wey brand concept SUV and Hongqi’s sports car have not been released.
Byton
Electric vehicle startup Byton will showcase the cockpit of its latest model, the M-Byte SUV, at the auto show.
The cockpit features a 48-inch digital display atop the instrument panel, a 7-inch driver tablet in the steering wheel and an 8-inch touch pad between the front seats.
Production of the M-Byte is to begin this year.
Byton was established by two former BMW Group executives -- Carsten Breitfeld and Daniel Kirchert -- in the east China city of Nanjing in 2017.
