SHANGHAI -- Zhejiang Geely Holding Geely on Tuesday unveiled a new electric pickup truck, targeting growing demand from city residents as coronavirus curbs fuel an interest in outdoor activities such as camping.
The Volvo owner also launched a new brand, Radar, at an online event on Tuesday where it showcased the first pickup, the RD6. It did not disclose the selling price but said it would have a driving range of more than 600 kilometers per charge.
"In an optimistic estimation, the annual sales of pickup trucks can reach 3 million units in China by 2030," Radar CEO Ling Shiquan told Reuters in an interview.
"More people are pursing a healthy lifestyle with more outdoor activities while the governments are also relaxing restrictions for pickups in cities. Those changes are supporting the growth of pickup trucks," Ling added.
Pickups are considered a niche segment in China where they are mostly used by farmers. They are still banned from most urban roads despite trials since 2016 allowing entry to select areas in several cities and urging from Beijing to speed up the removal of red tape.
Such vehicles accounted for around 2 percent of China's auto sales last year, with growth outpacing that of other segments including sedans and SUVs.