Ford Motor Co. plans to launch sales of its first electric vehicle, a battery-powered version of the Ford Territory compact crossover, at a starting price of 199,000 yuan ($28,924).
After government subsidies, the price will be lowered to 182,800 yuan, Ford said.
The electric Territory will go sale late this year with a range of 360 kilometers on one change.
Like the gasoline variant, it will be assembled at Jiangling Motors Co., Ford’s truck joint venture.
The gasoline Territory, with a starting price of 109,800 yuan, is the first passenger vehicle built at Jiangling Motors, which also produces the Everest SUV, Tourneo multi-purpose vehicle and Transit van for the Ford brand.
Ford markets only one electrified vehicle, the plug-in hybrid variant of the Mondeo, in China. The vehicle is built at Changan Ford, Ford’s passenger vehicle partnership.
The U.S. company’s China sales continue to slip due to weak demand for Ford-badged vehicles.
In the second quarter, deliveries at the Ford marque slumped 28 percent to 92,885. By contrast, Lincoln sales rose 7 percent to 12,404.
To stem falling sales, Ford plans to introduce more than 30 new and upgraded models, including at least ten electrified products, under the Ford and Lincoln brands in China over the next three years.
