Ford Motor Co. launched sales of its first electric vehicle, the battery powered version of the Ford Territory, on Monday.
The compact crossover has a starting price of 199,000 yuan ($27,832), which will be lowered to 182,800 yuan after government subsidies.
With young urban commuters as target customers, the electric Territory offers a range of 360 kilometers on one change.
Like the gasoline version, the electric crossover is produced at Jiangling Motors Co., Ford’s truck joint venture.
Jiangling Motors also builds the Everest SUV, Tourneo multi-purpose vehicle and Transit van for the Ford brand as well as light vehicles and trucks for its proprietary JMC brand.
The electric Territory is the second electrified vehicle Ford has rolled out in China, following the plug-in hybrid variant of the Mondeo, which is assembled at Changan Ford, Ford’s passenger vehicle partnership.
In the second quarter, the Dearborn company and its two joint ventures delivered 154,042 vehicles in China, a drop of 22 percent from a year earlier.
During the period, sales at the Ford brand slumped 28 percent to 92,885 while deliveries at the Lincoln brand rose 7 percent to 12,404. Sales at the JMC brand fell 13 percent to 48,753.
Ford plans to introduce more than 30 new and upgraded models including at least ten electrified vehicles under the Ford and Lincoln brands in China in the next three years.