Ford Motor Co. is forming two separate units in China to manage its Ford brand passenger vehicle and commercial vehicle businesses, with new executives named to oversee both.
The change in management structure is aimed at improving operating efficiencies and accelerating the revival of the Ford brand, Ford’s China unit said this week.
Ford Motor CEO Jim Farley has made strengthening and leveraging the automaker’s global commercial vehicle business, anchored by trucks and vans and a market leader in the U.S. and Europe, a top priority.
Lyle Watters, president of Ford’s operations in South America and international markets, will lead Ford brand’s passenger vehicle unit in China, effective July 1.
Wang Wentao, president of Jiangling Motors Corp., will become head of Ford brand’s commercial vehicle operations as of Saturday.
The two executives will report directly to Chen Anning, president and CEO of Ford China.
In the first quarter, Ford brand China deliveries surged 45 percent to 76,611 on demand for crossovers and SUVs, extending sales gains to three consecutive quarters.
Ford produces Ford brand sedans and most of the brand’s crossovers at Changan Ford, a joint venture with Changan Automobile Co.
The U.S. automaker also builds the Territory crossover, the Equator and Everest SUVs, the Tourneo multi-purpose vehicle and the Transit van at Jiangling Motors – a three-way partnership between Ford, Changan and Jiangling Motors Group.
Changan Ford also assembles vehicles for the Lincoln brand, while Jiangling Motors also builds JMC-badged light trucks and pickups.