Chinese EVs find calling in Japan

Logistics companies in Japan, striving to cut costs and make the most out of the pandemic-inspired online shopping boom, are finding an unlikely white knight in Chinese electric-vehicle manufacturers, whose vans make last-mile deliveries not only cheaper, but cleaner as well.

Tokyo’s SBS Holdings Inc., a listed logistics company that offers deliveries, recently struck a deal to buy 2,000 light EV trucks over five years from Japanese EV startup folofly. The cars will be made by a unit of Dongfeng Motor Group Co. as well as other Chinese automakers. Sagawa Express Co.. meanwhile, will utilize 7,200 low-priced electric minivans made by Guangxi Automobile Group Co.

“Japanese EVs don’t meet our costs,” SBS Holdings President Masahiko Kamata said. “Japanese automakers say it’s impossible to lower prices, so we had to buy cheaper vehicles. We can’t ask our customers to accept increased fares just because we have more expensive trucks.”

Like most places around the world, online commerce has soared in Japan during Covid as people order everything from food to clothing and electronic gadgets right to their doorstep. Those increased sales are pushing up logistics companies’ carbon footprints. Yet Japan has pledged to cut emissions almost 50 percent relative to 2013 levels by 2030. To meet that target, 90 percent of vehicles sold in the nation by that year will need to be battery-electric ones, according to McKinsey & Co.

SBS plans to eventually have a fleet of some 10,000 commercial EV vans that it can use for e-commerce deliveries. The small trucks can run for about 200 kilometers on a single charge and cost around 3.8 million yen ($33,000).

“The range isn’t a huge issue for last-mile deliveries,” said Akira Miyahara, a manager at SBS Sokuhai Support, SBS Holdings’ rapid-delivery unit. While there’s a question mark over how the Chinese vehicles may perform after three or four years, for now, after 12 hours overnight on the charger, there’s no problem.

Although Japan isn’t currently a huge market for electric vehicles -- EV penetration runs at just 1 percent versus 30 percent in some cities in China -- Chinese automakers sense an opportunity. BYD Co., which counts Warren Buffett as a backer, already commands around 70 percent of Japan’s pure electric bus market and aims to have 4,000 such buses running in the country by 2030.

“Japan is well established in the automotive industry due to its reputation as a quality-oriented market, so entering the Japanese market is an important step,” a BYD Shenzhen-based spokesperson said. “BYD Japan will continuously promote the electrification of transportation to accelerate the realization of carbon neutrality.”

Representatives for Dongfeng Motor didn’t respond to requests for comment. Guangxi Automobile said its deal would “accelerate the Japanese market development of micro new-energy logistics.”

Thanks to Chinese government incentives and subsidies, the average price of EVs has dropped in the world’s biggest light-vehicle market, while it’s risen in Europe and the U.S. An August report from JATO Dynamics, a London-headquartered global supplier of automotive business intelligence, found that consumers in China can buy a brand new EV for as little as $4,200. The price in Europe jumps to at least $17,880 and again to $28,170 in the U.S.

“If Japanese automakers don’t do anything, China will take over the industry,” SBS Holdings’ Kamata said.

According to Tu Le, managing director at Sino Auto Insights, it’s difficult for logistics companies to be both patriotic and profitable.

“These delivery companies, they’re in a really difficult situation because they’re given this mandate of going clean with their vehicles but they’re beholden to shareholders to be a profitable, healthy company,” he said.

It’s not only Chinese companies muscling in. Cenntro Electric Group, a U.S. maker of commercial EVs, received approval in November to sell light trucks in Japan, and will have its vans used by Amazon Fleet, Amazon.com Inc.’s local delivery partner, and Hana Cupid, Japan’s largest floral gifting association.

Cenntro CEO Peter Wang sees a bright future for home delivery in the nation due to Japan’s aging society. The company is even planning an assembly plant, potentially in Fukushima, to locally produce EVs and export some of them to Southeast Asia, he said.

“EVs are still a cheaper option than hydrogen” for light-duty trucks, Wang said, with reference to the fact that Toyota Motor Corp., for example, is also exploring hydrogen as a future clean-car fuel. “They’re convenient, easy to use, easy to fix, easy to charge. I’ve talked to a lot of fleet managers in Japan and they couldn’t find the proper vehicle to do it.”

Some observers worry that Japan’s nascent electric-car industry could face a similar crisis to that which befell its home-appliance sector. After dominating the world in the 1980s and 1990s, brands like Panasonic, Sony, Toshiba and Sharp lost out to cheaper Chinese alternatives.

“If Japanese companies just stick to producing cars, foreign companies will come in,” said Hiroyasu Koma, CEO of folofly, the company working with SBS and Dongfeng Motor on the former’s fleet-electrification strategy.

China has worked to create a whole infrastructure around EVs, including investment in Contemporary Amperex Technology Co. -- now the world’s biggest EV battery maker -- as a national strategy, Koma said.

Toyota, the world’s biggest carmaker, still has the ability to turn things around, particularly if it focuses on making high-performing solid-state batteries, according to Takeshi Miyao, an analyst at Carnorama. “Chinese EV makers are at the fore when it comes to prices, but you never know if they’ll still be leaders in three years time,” he said.

And Japanese truckmakers are beginning to fight back. Isuzu Motors will start mass producing EV trucks in 2022 while Toyota unit Hino Motors plans to sell the mini EV Dutro Z early this summer. Logistics company Yamato Holdings Co. will use two Hino EVs through May and track to what degree CO2 emissions are reduced.

But with Japanese EV trucks expected to cost about three times as much as diesel trucks, logistics companies may struggle to buy them, according to Kamata.