Cadillac has dispatched its global dealer network development director Felix Weller to lead its sales in the Chinese market, the U.S. luxury brand announced last week.
Weller was appointed Cadillac’s vice president for China and the brand’s general director for sales and marketing at SAIC-GM, effective Oct. 1.
SAIC-GM, General Motors’ passenger vehicle joint with SAIC Motor Corp., produces and markets cars for Cadillac as well as the Buick and Chevrolet brands.
“Felix’s global perspective of the luxury vehicle market will support Cadillac’s stable growth in China, the brand’s largest market, as it is in the midst of the most aggressive new product rollout in Cadillac’s history,” Cadillac President Steve Carlisle said in a statement.
GM hired Weller 2014 as Cadillac’s managing director for the Middle East and later made him head of the brand’s operations in Europe and Russia.
Before joining GM, he worked for Audi in the Middle East and Mercedes-Benz in Germany.
Through August, Cadillac’s China sales gained 2.1 percent from a year earlier to 145,697, according to the China Passenger Car Alliance.
The number made Cadillac the fourth-largest luxury car brand in China for the period, following Mercedes, BMW and Audi.
GM only discloses quarterly sales of its brands in the market.