BYD Co., China’s largest electrified-vehicle maker, is set to enter the Japanese market as the next step in a global expansion, with three full-electric models slated to go on sale there in 2023.
The first model, the Atto 3, a compact crossover, will go on sale in Japan in January, BYD said on Thursday.
The Dolphin, a hatchback, will hit the market in the middle of 2023. The Seal, a compact sedan, will debut in the second half of next year, it added.
Japan, a major market dominated by Toyota Motor Corp., Nissan Motor Co. and Honda Motor Co., will prove a major test for BYD's product design and engineering, as well as marketing efforts.
Japan becomes the third developed country BYD is seeking to target with electrified passenger vehicles, following Norway and the Netherlands.
In December, BYD began delivering the Tang electric crossover in Norway. Earlier this month, it signed up European car dealer Louwman Group to distribute electrified cars in the Netherlands.
BYD now mainly sells electrified passenger vehicles in China and other emerging markets, though it distributes electric buses across the global including North America and Europe.
New Zealand, Singapore, Brazil, Costa Rica and Colombia are among the smaller markets where BYD also sells EVs and hybrids.
In March, the company, partly owned by U.S. billionaire Warren Buffett, stopped producing gasoline cars.
In the first half of the year, it delivered 646,399 vehicles globally, a jump of 162 percent from the same period last year.
The volume includes 641,350 EVs and plug-in hybrids, more than tripling the tally a year earlier.