Ram's first electric pickup officially has a name.
The truck, slated to enter production in 2024, will be known as the 1500 REV.
Ram CEO Mike Koval, who was scheduled make the announcement Thursday during the Chicago Auto Show, said the name will be easy to market and "helps with the showroom distinction between the historical ICE [models] and the new EV future."
Koval said the REV is a "direct descendant" of the 1500 Revolution concept that debuted last month at the CES expo in Las Vegas. The Revolution concept used the STLA Frame platform for full-size, body-on-frame electric vehicles that allowed designers to create the truck's unique proportions.
The REV name is simple and straightforward, Koval told Automotive News. "We believe it's easy to understand; it's easy to communicate. We think our customers, both our current customers as well as new customers who are considering our brand, will understand it."
Ram also is demonstrating an intelligent storage smartphone app at the Chicago show.
The company says the app will help users measure objects to determine whether they can be transported with their vehicle. Users can scan a product's bar code or utilize a built-in augmented reality camera measuring tool.
Ram says the app will show users how the object can be best positioned in their truck, thanks to its internal and external cabin projectors.
Ideas such as this one, Koval said, were the byproduct of brainstorming sessions during which the company was challenged to push boundaries.
"That's what happens when you put all of these game-changers into a room and you let them completely rewrite the game altogether," he said. "That's the beautiful thing about a concept."