Nissan is making cosmetic updates to the Pathfinder aimed at the crossover's outdoorsy customers.
The automaker is introducing a Rock Creek Edition package for the midsize crossover at the Chicago Auto Show. The package, available in the spring for $995, will be offered on Pathfinder SV and SL variants, in both two-wheel- and all-wheel-drive configurations.
"The Rock Creek Edition name was chosen to connect to Pathfinder's family outdoor adventure-minded target customers," Nissan North America Chief Marketing Manager Scott Shirley said in a statement.
Special editions help bring attention to models late in their life cycles.
Offering a package such as the Rock Creek Edition allows Nissan to put together desirable features at a lower cost rather than having them as standalone options, said Sam Fiorani, vice president at AutoForecast Solutions.
"Tying the Pathfinder to an outfitter, such as Rock Creek, has the added benefit of appealing to the core buyer's desire to get back to nature," Fiorani said.