DETROIT -- Ford Motor Co. is adding a second V-8 engine option and upping the power on its Super Duty pickups to maintain its segment dominance halfway through the vehicles' life cycle.
The 2020 F-250, F-350 and F-450 pickups, scheduled to go on sale this fall, will offer an optional 7.3-liter V-8 engine in addition to an updated third-generation 6.7-liter Power Stroke diesel and the standard 6.2-liter V-8. They will be paired with a new 10-speed automatic transmission.
Although executives declined to offer specific figures, they said the new powertrains will improve power, payload and towing capability, critical stats for the construction workers and fleet operators who most use the vehicles. Ford has adopted the "We Own Work" slogan for the Super Duty, which leads in sales and market share but faces increased competition from new offerings by Ram and Chevrolet.
Ford last redesigned the Super Duty for the 2017 model year, when it shed as much as 350 pounds by switching to an aluminum body.
The midcycle freshening comes as Ford shifts 90 percent of its capital allocation to producing pickups, vans and utilities. By 2020, roughly 75 percent of its lineup will be updated or new.
"Fundamentally, we're playing to our strengths," Kumar Galhotra, Ford's president of North America, said at a media briefing.