DETROIT — General Motors is rebranding itself this week to invoke visions of blue skies ahead and promote its commitment to electrification.
GM will launch a redefined corporate marketing strategy centered on EVs and will modernize its logo with a sky-blue hue and lowercase letters.
"There are moments in history when everything changes. Inflection points. We believe such a point is upon us for the mass adoption of electric vehicles," Deborah Wahl, GM's global chief marketing officer, said in a statement.
"Unlike ever before, we have the solutions, capability and scale to put everyone in an EV. Our new brand identity and campaign are designed to reflect this."
The campaign, called "Everybody In," focuses on accelerating EV adoption, demonstrating GM's EV leadership and highlighting GM's proprietary Ultium battery platform, GM said in a statement.
The refreshed branding ties into GM's goal of becoming the industry's EV leader. Last year, GM said it would invest $27 billion toward electric and autonomous vehicle development and launch 30 EVs through 2025.