General Motors' CES showstopper will be the unveiling of the Chevrolet Silverado EV, but the underlying message to GM's slew of CES announcements and demonstrations is this: The automaker aims to electrify everything.
GM executives believe the company has the manufacturing and technical know-how to extend its proprietary Ultium battery technology, which will power the Silverado EV and the rest of GM's upcoming EVs, to markets beyond retail automotive. The automaker has said it plans to invest $35 billion in electric and autonomous vehicle development and launch 30 EVs globally through 2025. By 2035, GM aspires to have an all-electric light-vehicle portfolio.
At CES, GM will provide more detail on specific EV plans, Barra told reporters at an Automotive Press Association event in Detroit last month.
"It's one thing to say 30 vehicles globally by 2025, but when you start to say, 'It's this [vehicle] ... it's this year, it's next year, it's one year out,' I think that's going to change the game," Barra said. "We're going to go as fast as we can."