In an unusual move, Toyota Motor Corp. is heavily revamping the new Supra sports car after just one year on the market.
The 2021 Supra lineup, which begins arriving at dealerships in June, receives a new "value proposition," lower-priced model with a four-cylinder engine, while the six-cylinder Supra gets more power. The car's chassis is also getting significant upgrades to improve handling and braking.
The reborn Supra went on sale in the United States in May. U.S. sales of the Supra totaled just 342 in January; total deliveries in 2019 were 2,884.
The sports car market, always fickle and dependent on new sheet metal and performance specs, has suffered further in recent years by the steady migration by consumers to trucks and SUVs. But the long-awaited return of the Supra, engineered in collaboration with BMW, never took off. The latest versions of legendary sports cars, such as the new midengine Chevrolet Corvette, have waiting lists and command prices often over sticker when they are first launched.
The 2020 Supra starts at $50,985 with shipping, just $9,000 less than the $59,945 midengine Corvette, which goes on sale this spring and may have wooed buyers away from the Supra. The Corvette reaches 60 mph in around 3 seconds, and even the base model comes well equipped.