Mitsubishi executives said the company was able to raise the price of the revamped Outlander by about 10 percent over the outgoing model, while cutting incentive spending by half.
According to data from Motor Intelligence, spiff spending on the Outlander plunged by 65 percent to $1,838 in the October-December quarter, from $5,251 the year before.
The cutback helped drive down Mitsubishi's overall incentives some 59 percent in the quarter.
The healthier business aided Mitsubishi in booking a ¥6.5 billion ($56.5 million) regional operating profit in North America for the fiscal third quarter ended Dec. 31, reversing a regional loss a year earlier. North America still trailed Mitsubishi's Southeast Asia region in profits and sales.
"The new Outlander sales have remained strong, and we saw a significant increase in Outlander sales this year compared with a year earlier," Ikeya said. "We have also curbed our incentives for other models and have been working to improve our profitability."
In the October-December quarter, Mitsubishi was the third-fastest-growing brand in the U.S., notching a 68 percent sales increase and trailing only Genesis and Tesla.
But things aren't completely rosy for the Mitsubishi Outlander.
Despite the sales surge, the nameplate still ranked at the bottom of the U.S. midsize crossover segment in full-year sales. In the latest quarter, however, it showed an uptick, finishing midpack, ahead of such rivals as the Nissan Pathfinder and Honda Passport.