ATLANTA — Nearly two decades after it redrew what defines a Porsche, the German sports car brand is poised to do it again.
The company is developing a vehicle that is larger, longer and wider than the Cayenne midsize crossover, the brand's biggest nameplate, according to U.S. dealers who were recently shown a rendering of the vehicle.
One dealer described it as a "new style of vehicle that is part sedan, part crossover" with a "rakish" profile.
A spokesman for Porsche Cars North America said the company won't comment or speculate on future models, but he said the automaker has become "very open in sharing ideas under an initiative — Porsche Unseen — the majority of which don't make it beyond the ideas stage" but serve as inspiration.
The new vehicle is slated to arrive in the second half of the decade and could offer three rows — a first for a Porsche.
"It's very un-Porsche-like," another dealer familiar with the vehicle said. "It has a flat rear design; it's not anything like the Macan and Cayenne."
While Porsche did not disclose details of the powertrain, dealers expect it to be a plug-in hybrid at launch. A battery-powered vehicle could follow.