Lotus will show a new sports car this summer as the British company seeks to go from a niche brand to one with global appeal under the ownership of China’s Zhejiang Geely Holding Group.
The model, which will have an internal combustion engine and come in a range of price points, could replace all of Lotus’s aging lineup: the 25-year-old Elise, the 21-year-old Exige (a more powerful derivative of the Elise) and the 12-year-old Evora.
The car will go into production next year at Lotus’s revamped factory in Hethel, eastern England, Lotus CEO Phil Popham told Automotive News Europe in a telephone interview on Friday.
Popham said the new model "will give us quite substantial growth."
Lotus sold 1,378 cars in 2020, a 4.4 percent increase from 2019.
The new car will be offered in versions ranging from 55,000 pounds ($75,000) to 105,000 pounds, Popham said. The price window broadly matches that of Lotus’s current lineup.
Popham discussed the new model in broad terms last April but did not provide a timeline for its launch.