OYAMA, Japan — Japanese premium leader Lexus is rolling out some of its most fetching automotive designs, luxurious amenities and impressive technologies these days.
Just consider the rugged good looks of the GX utility vehicle, the regal splendor of the LM people mover and the futuristic steer-by-wire system for updates of the sleek RZ electric crossover.
But Lexus' newly appointed global boss says an even bigger transformation is on the way from 2026 as the brand leaps into next-generation electric vehicles. The road forward will be previewed next month when Lexus unwraps the first concept for those EVs at the Japan Mobility Show.
Takashi Watanabe, who took the helm as president of Lexus International in April, said full electric drive will open a new world of opportunities for Lexus to burnish its brand persona. Lexus will spearhead Toyota Motor Corp.'s next-generation EVs on its way to offering an electrified option for every vehicle in 2030, before going EV-only by 2035.