Limited-production special editions are a surefire way to boost sales of enthusiast cars, and Mazda has been especially successful in doing just that over the years with the MX-5 Miata sports car.
In February, Mazda announced 3,000 30th anniversary MX-5s would be built, with 500 of those coming to the U.S. Some Mazda dealers — there are 570 in the U.S. — didn't get the car, priced at $35,915, including shipping. It sold out in four hours.
Now, Mazda is shifting 143 more of the cars to the U.S. Mazda says the extra units will go to customers on a waiting list. MX-5 sales through April are down about 18 percent from a year earlier.
Previously, Mazda issued 20th and 25th anniversary MX-5s as well as several lightweight, luxury and performance-oriented limited-production versions.