The S-Class sedan — a key halo car and profit generator for Mercedes-Benz — is getting an overhaul that steers the standard-bearer of old-world luxury into the hip, new digital age.
The 2021 Mercedes-Benz S-Class will roll into U.S. stores in the spring. Pricing has not been disclosed.
The S-Class represents the pinnacle of Mercedes luxury, innovation and technology, if not volume. Sales of the sedan in the U.S. last year tallied 12,528, compared with the 22,225 GLS SUVs sold.
"New-money customers such as TikTok stars and tech bros will gravitate to the brand's flagship SUVs, but the old-money gentleman will arrive in his S-Class," AutoPacific analyst Ed Kim said.