Mercedes-Benz introduced the A-Class sedan in the U.S. in 2019, hoping to lure millennial buyers to the nearly century-old brand with a $30,000 Benz.
It was supposed to be a key gateway to the brand for younger buyers.
The A-Class "will do really, really well ... for us," then-Mercedes-Benz USA CEO Dietmar Exler declared in 2018 ahead of the launch.