LOS ANGELES — Mazda is discontinuing two of its slowest-selling models in the U.S., the entry-level CX-3 subcompact crossover and the Mazda6 sedan, as it shifts the product lineup to a new generation of vehicles that better reflect its premium intentions.
Mazda said in a brief statement Friday it will stop selling the CX-3 and midsize Mazda6 after the 2021 model year because of evolving consumer tastes.
The move was not unexpected.
Last year, Mazda introduced a new CX-30 crossover as a larger subcompact above the smaller CX-3 and loaded the new model with premium features on higher trims. On base trims, the aging CX-3 was only $1,260 less expensive than the fresher CX-30, which has been a runaway hit for the brand.
Through April, Mazda sold 2,406 of the CX-3 and 20,121 CX-30s, according to the company. The CX-3, introduced in 2015, was the only Mazda model that posted a year-over-year decline in the first four months of the year.