Mercedes will have a shiny new bauble for America's 1-percenters to park in their driveways for Christmas — a Mercedes Maybach SUV.
In early December, Mercedes-Benz will enter the rarefied world of ultraluxe SUVs with the most expensive passenger vehicle made in America.
The 2021 Maybach GLS 600 4MATIC starts at $161,550, including shipping. Fully loaded, the SUV tops out at nearly $200,000.
The SUV, based on the redesigned third-generation GLS platform, will be manufactured at Mercedes' factory in Vance, Ala.
The tony SUV will compete with the Rolls-Royce Cullinan and Bentley Bentayga for the attention — and wallets — of shoppers in that exclusive segment.
Ultraluxury SUVs, which often share platforms with much less expensive vehicles, are cash cows for automakers. The global market for ultraluxury SUVs should grow from around 7,500 in 2018 to more than 20,000 by 2023, according to AutoForecast Solutions. About 75 percent of these vehicles will be sold in the U.S. and China.