Lynk & CO will use its upcoming full-electric car to enter the U.S. market, the brand’s boss Alain Visser said.
The EV will replace the 01 plug-in hybrid compact crossover.
The model, due to go on sale in 2024, is being designed to be adapted for U.S. regulations, Visser said.
“There is still some work to be done but [U.S. entry] is definitely very high on my agenda and I am sure it will work here,” Visser said.
For U.S. sales, Lynk & CO will use the same subscriptions strategy it used to achieve sales of about 28,000 in Europe last year.
Visser said the subscription sales method is different than the traditional ways cars are sold but customers are open to it.
Lynk & CO has separated its global business strategy from that of China, where the company operates as a traditional car brand with around 350 dealers.
In Europe, almost all its sales are subscription-based with customers paying 550 euros a month for the 01 with the opportunity to cancel with a month’s notice.