DETROIT — As Lincoln Motor Co. celebrates a century of ownership under Ford Motor Co., the luxury brand is preparing this year to show its first battery-electric vehicle.
Lincoln last year announced plans to launch four new EVs by 2030. Automotive News has reported the first will be an electric Aviator crossover, although output has been delayed until late 2024.
Ford's luxury division already trails competitors such as Cadillac, which plans to begin production of the Lyriq EV in the coming months, in the automaker's transition to electric vehicles. Tesla Inc. and startups such as Rivian, Lucid and others are demonstrating that luxury customers are willing to pay for battery-powered vehicles.