The new system is also different from previous rwd setups.
"In terms of dynamic behavior, it has nothing to do with the previous rear-wheel-drive Huracan," Reggiani said.
The rwd coupe is powered by a detuned V-10 engine from the awd Huracan Evo, but still boasts 610 hp and 413 pound-feet of torque.
Lamborghini says the performance traction-control system delivers torque when the vehicle is realigning after drifting or side-slipping.
"You have control of oversteering that is unbelievable," he said. "Everyone can really have a perception of the dynamics of the car and control that is exceptional."
Lamborghini also slightly touched up the coupe's front and rear to separate it from the awd model.
"It's a car you need to appreciate from a dynamics point of view, from an emotional point of view and from the fun-to-drive point of view," Reggiani said.
Huracan pricing starts at $208,571 for the rear-wheel-drive coupe, not including shipping.
Also joining the entire Huracan Evo lineup this year is Amazon Alexa integration. Reggiani said adding the voice-activated technology will allow drivers to concentrate more on driving and remove some distractions from the driver-to-car interaction.
An example: Instead of having to look and use the touch screen infotainment system to adjust the air conditioning, a driver can simply speak the command.
Reggiani said the automaker's strategy will be to offer Amazon Alexa as an option.
"With the percentage of people that have Alexa at home, it's clear that it will have a really high level of penetration," Reggiani said.