Kia's sees its next-generation midsize sedan as such an upgrade — from the interior and exterior styling to the high-output engine and newly available all-wheel drive — that the Korean automaker is changing the name. The fifth iteration of the sedan will drop the Optima badge in favor of the K5.
The name isn't out of left field. Kia has long used the K5 moniker for the sedan in Korea, where the redesigned model has been on sale since December. And Kia's large flagship sedan is called the K9 in its home market and the K900 in the U.S. — to avoid any canine association.
Kia presented the 2021 K5 in a virtual event Tuesday.
"The K5 celebrates this bold, new chapter in Kia's history with an equally bold name to emphasize the midsize sedan's revolutionary design, all-new safety and performance-enhanced N3 platform, turbocharged engines, available all-wheel drive and high-impact technology," Kia said.
The K5, which goes on sale this summer in most trims, shares much with the 2020 Hyundai Sonata from Kia's corporate sibling. But the K5 distinguishes itself through exterior design cues from the Stinger sports sedan, along with more subtle front and rear treatments.
The K5's grille is wide and thin, extending into the headlight and hood structure. From the side, the car has a "fastback silhouette" that slopes at the rear to create a coupe-like look, an ongoing design theme of sedans. The rear lights form a horizontal bar.
Like the Sonata, the Kia is lower, wider and longer than the outgoing model. It is built in Kia's West Point, Ga., assembly plant alongside the Telluride crossover.