Hyundai's Ioniq 5 electric crossover stands out as much for its styling as its technology.
As the leadoff model for the South Korean automaker's Ioniq electric vehicle subbrand, it gets design cues, inside and out, that exude a next-generation, car-of-tomorrow vibe.
The body is rounded here and angular there. The proportions are low and wide. The headlights and taillights are pixelated rectangles. It boasts a large sunroof and even a solar panel. Hyundai has also incorporated digital side mirrors and auto-flush door handles that lend some Tesla flair.
The model rides on an extra-long wheelbase with super stubby overhangs and wheels pushed to the edges. The idea was to maximize the shape to yield more room inside.
The 118-inch wheelbase and flat floor deliver what Hyundai says is D-segment interior space in a midsize package. The Ioniq 5's center console can slide back nearly 5.5 inches to create more space for front-seat passengers.
Hyundai calls the free-form cabin concept a customizable "living space."
Hyundai Motor Co. is clearly pitching a futuristic vision with the Ioniq 5 to help establish the automaker as a global leader in the fledgling EV segment.
The crossover will launch in Europe and South Korea in the first half of the year and reach U.S. showrooms in the fall, company officials said.
Hyundai has big ambitions for the vehicle, which will be exported from its Ulsan plant. The company wants to sell 70,000 units this year and 100,000 annually from 2022, CEO Jaehoon Chang said, with about 30 percent of that global volume coming from North America.
The Ioniq 5 will be built on a new dedicated EV platform being shared by Hyundai, Kia and Genesis brands. The platform, called E-GMP — short for Electric-Global Modular Platform — will underpin the manufacturer's bid to sell 1 million EVs worldwide by 2025.
That volume will come from 23 all-electric models, including EV derivatives of models offered with internal combustion engines. The Ioniq 5 is the first E-GMP nameplate, but Kia will follow this year with its own E-GMP crossover, code-named CV. The Hyundai brand plans to expand its EV lineup with the Ioniq 6, a sedan, and the Ioniq 7, a large crossover.
The Ioniq 5's minimalistic cockpit features a 12-inch infotainment touch screen and a hoodless 12-inch digital gauge. The shifting lever is mounted to the steering column and activates with a twist function — twist forward for drive, backward for reverse.
Global design chief SangYup Lee said he tried to rethink every element and ask, how can this be reinvented? That's one reason he ditched the traditional logo on the steering wheel cover.
"Having the emblem on the steering wheel is like the default. You always need to put that on the car," Lee said. "So we're asking the question, if you're confident enough, can we actually take that emblem out?
"This shows how serious we are about every single detail."
Also featured is an augmented reality head-up display, a first in a Hyundai vehicle.